RENO Ranked #1 – Natural assets and growing infrastructure make ‘little city’ Reno a big-time destination for visitors and talent
A casino town goes all-in on art, culture and innovation. Is it any wonder that young talent is pouring in? By day, this sun-drenched town at the feet of the snow-capped Sierra Nevadas earns its #16 rank for Weather. By night, its neon-lit casinos help Reno to the top spot for Nightlife among our small cities. But it’s not just gamblers taking a chance on the “Biggest Little City in the World.” Increasingly, it’s tech companies and highly educated young workers, who come for the jobs and stay for the enviable location (Lake Tahoe is less than an hour away) and accompanying year-round outdoor lifestyle. Reno residents know location is key—and they take full advantage of the natural assets that help earn their city a #2 ranking for Instagram Hashtags among small U.S. cities. The looming Mt. Rose provides a snowy backdrop, the Truckee River is perfect for a float through town, the slopes are less than an hour’s drive and the rocky cathedrals of Yosemite National Park are a legitimate long-weekend road trip option. But it’s also Reno’s built assets that are separating it from the pack. Its convention center ranks #3, just behind Atlantic City and Redding, California, while its Attractions—from the National Bowling Stadium to the Urban Air Adventure Park trampoline emporium (to say nothing of the Basecamp at the Whitney Peak Hotel and the world’s tallest artificial rock-climbing wall at 164 feet)—are Top 3 in the country.
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